As the VP of Customer Experience at Axos Bank, I had the opportunity to manage and watch Hebah grow as a dynamic and dedicated leader. Hebah is an “A” player and is known for her tenacity and ability to orchestrate large projects. As the company grew, creating a consistent customer experience and streamlining the design process became critical to the business.

Hebah coordinate and built out the company’s design system that enabled subsequent projects to be designed and developed faster and to a higher level of quality. She led and pulled this together with the assistance of her peers, not subordinates; a hallmark of a true leader. Lifting those around her, she’s a rising tide.

As Chief Information Officer for Axos Bank, we were tasked with digital transformation of the firm’s client facing banking products. We built a product design team with the goal of hiring the very best talent to help deliver our objectives.

Hebah was selected to join us and she proved to be a valuable team member. She displayed a high degree of creative talent but remained focused at delivering a quality product that often surpassed our expectations. Her innovative approach and thought leadership not only challenged herself but help nurture an entrepreneurial and meritocratic environment that encouraged others.

As a promising talent for leadership, I was able to mentor Hebah, which allowed me to spend quality time with her and understand her character, motivations, and problem solving capabilities. Hebah is incredibly insightful, and deeply self-aware. She stands for her beliefs and places integrity above all.

I have worked with Hebah in my capacity as Head of Software Engineering and her direct manager at Axos Bank in San Diego. During my two-year association with Hebah I was able to closely observe and was impressed by her mastery over the subject matter, attention to detail, professionalism, and work ethic.
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Hebah’s hunger to learn, innovative mentality, and ability to weave disciplines such as technology, human centric design, and business concepts will prove invaluable.

I am certain that the high standards Hebah sets for herself would not only meet but exceed the high standards.

Hebah is a leader through and through, the shining example of what happens when product thinking meets a growth mindset. As her partner at Unfold for the last year, I've got to witness her meticulously groomed design process; from building research-driven empathy and leading stakeholder collaboration, to continuously iterating and crafting experiences.

Hebah delivers impactful, thoughtful, and beautiful design solutions that resonate. Recently, she also leveraged her years of mentorship and speaking experience into launching educational content for Unfold. If given the opportunity, Hebah will be one of the most impactful voices that inspire designers to continuously learn and grow.

As the Head of Experience at Unfold, a product design agency that works with diverse clients, I have had the pleasure of working with Hebah and can confidently say that she is a true asset to any team. Her exceptional leadership skills, creativity, and expertise in UX/UI design principles have been invaluable in delivering successful products for our clients.

Hebah's self-awareness and integrity have made her an ideal team leader and a valuable member of the team. Her ability to mentor and guide her peers has played an important role in the professional growth of everyone on staff.

I highly recommend Hebah for any leadership role in the field of product design. She would make an invaluable asset to any organization.

Honesty, empathic, caring, brilliant - are all words used to describe Hebah. Moreover, she's driven. She sees opportunities and works to see them fulfilled. Regardless if it's product design, UX research, or mentoring, she's always providing excellence.

Hebah can expertly pushback, ask clarifying questions, and influence stakeholders unto the best route. Anyone would be lucky to have her expertise and confidence on their team.